ONLINE COURSE
Creative Business Essentials
Your all-in-one course for the basics that every creative needs to succeed.
How to position yourself so clients get what you do
Understanding value
Setting rates that actually cover costs + profit
Writing the perfect proposal
Simple systems for boundaries, contracts, and billing
Project management 101
Tools and templates to save you time
Lifetime access
about us
You don’t need to study business to be successful, we are living proof of that.
When we started we had about €5.000 in our bank account, 0 leads and 0 clients. One year later, we hired our first intern and two years later we had a team of 6 people.
Today, 4 years later we can say we worked with clients like Kylie Cosmetics.
We had zero experience managing a company, pricing creative work, positioning our business and all the things you would probably learn if you studied business.
Creative Business Essentials is a single course so you can skip all the uncomfortable life lessons, and go straight to making money.
COURSE OVERVIEW
What you get
Theory and practical work
6 chapters, 30+ sections
4 Notion templates with tutorials
Ongoing support through Discord
Resource list
Lifetime access
Introduction
• Welcome
• Introduction
1. Positioning
• The Big Picture
• Strategy: Target Group
• Strategy: Services
• Communication
• Case Study
• Attracting The Right Client
• Summary
2. Value
• Value Definitions
• Your Value
• Client Value
• Summary
3. Pricing
• Pricing Strategies
• Calculating Your Fixed Costs
• Hourly-Based Pricing
• Project-Based Pricing
• Value-Based Pricing
• Subscriptions
• Licensing
• Financial Planning
• Summary
4. Sales Process
• Full Circle Moment
• Point of Contact
• Discovery Call
• How You Get The Client
• Summary
5. Proposals
• The Perfect Proposal
• Contracts
• Summary
6. Project Management
• Onboarding & Management
• Requirements
• Process
• Timelines
• Tools
• Hand-off
• Summary
Still have questions?