The Business of Design: From Undervalued to Profitable

June 30th | 7:00 PM | 1060, Vienna

What happens when two designers go from doing small projects for friends to running a profitable creative business? They talk about it – with full transparency.

Join Rebecca Russell and Rebecca Balogh for “The Business of Design,” a live conversation about the real journey, transforming creative work into a sustainable business. This event is for freelancers, creatives, and anyone tired of guessing what their work is really worth.

Event Language: German

What you’ll hear:

• How a small project and a smart portfolio move (hello, Awwwards!) led to high-value leads

• How raising prices and working less led to unlocking a true work-life balance

• The mistakes we made along the way: from red flag clients to undercharging out of insecurity

• How to rethink pricing not just as a number, but as a reflection of value for the client

We’ll cover:

• The two key stages of building a creative business:1. The hustle-for-experience stage2. The profitable, intentional business stage

• Why no two projects should have the same price

• How to price based on scope, client value, and timelines – not the client’s budget

• What “success” means to you, and how to make sure your business supports that

The struggle is real, but it doesn’t have to be lonely. Join us on the 30th of January in our studio and ask us the real questions.